The Role of Plastic Point of Purchase Displays

Published: 18th June 2012
Views: N/A

POP displays are considered to be important tools in promoting impulsive buying behavior. However, in order to use them to their full potential, they need to strategically placed so as to catch the attention of customers and entice them to learn more about a product or service.

When you walk into a store, you would invariably notice an attractive product or service display port at or near the billing counter. These devices, which aim to encourage consumer purchases, are referred to as plastic point of purchase displays.

Often, these devices are considered to be appealing tools in promoting impulsive or last-minute buying behavior. However, in order to use them to their full potential, they need to strategically placed so as to catch the attention of customers and entice them to learn more about a product or service. These devices are also known by some other common names such as end caps, kiosks and point of sale displays. For instance, you might often see candy packets or utility items being placed on billing counters. And, you might also notice that people tend to pick up these items as they stand in line for billing.

Plastic point of purchase displays need to have certain features in order for them to be appealing to customers. Let’s discuss a few of them:

• The POP displays need to engage with the customers enough to motivate them to pay attention to the kiosk or rack.

• The colors, graphics and text that is used on these devices should all merge together to form a uniform communication design. A highly loud or exceedingly understated design will not work in most cases.

• Apart from simply plastics, other materials are often used these days. For instance, acrylic is a preferred material as it allows great colors, easy fabrication and a multi dimensional effect for your displays.

• In many cases, plastics and acrylic might also be fused with metals, glass, wood or other materials. What really matters is that the end result should come together to form an aesthetic device.

• Integration and use of several other services such as screen printing, digital printing, and laser cutting help you create plastic point of purchase displays that stand out from the crowd in a retail environment.

• While ideation is critical, the implementation and installation of these devices is equally vital. This is one task that’s best left to the professionals. There are several firms that offer different types of in-store merchandising solutions.

In many cases, these displays are combined with light effects to increase their overall appeal. The diffusers are often drape formed or cold bent to achieve different effects. Whether you are a retail store or a food joint, you stand to benefit with the use of plastic point of purchase displays. Since this device can greatly influence buyer behavior, manufacturers often cannot afford to go wrong with this display option. To sum it up, the overall look and feel of this device is just as important as its placement in the retail outlet.

Being a professional Technical Engineer I am always writing articles about the latest technology used in industrial usage has been my forte over the last few years. Follow my write ups to know about the latest technologies in plastic industry. This fall POP displays, Custom Plastic Displays, CNC Plastic Machining are very much in demand among the technical industries across the world. Keep yourself updated on these products exclusively from USA.

Report this article Ask About This Article


Loading...
More to Explore